Privacy policy

Last updated: October 2026

This privacy policy explains how we collect, use and protect your personal information when you visit darbybedding.co.uk, buy from us, or get in touch. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Darby Bedding™ and Bedwetz® are brands of Morgan & Horsfall Ltd, a family-run business based in Sussex, UK. We are the data controller for the personal information described in this policy.

Address: 158 Littlehampton Road, Worthing, BN12 6PH, United Kingdom
Email: info@darbybedding.co.uk
Telephone: +44 (0)7888 197003

The information we collect

  • Contact details: your name, email address, phone number and delivery and billing addresses.
  • Order information: the products you buy, order history, and payment confirmation. We never see or store your full card details; payments are processed securely by our payment providers.
  • Account information: if you create an account, your login email and order history.
  • Messages: anything you send us through our contact form, live chat or by email.
  • Marketing preferences: whether you have signed up to our emails, for example through our 10% off offer.
  • Affiliate information: if you join our affiliate programme, your name, contact details, payment details for commission (such as your PayPal email) and referral activity.
  • Device and usage information: such as your IP address, browser type and how you use our website, collected through cookies (see below).

How we use your information, and our legal reasons

  • To process and deliver your order, take payment, and handle returns and refunds. Legal basis: performance of a contract.
  • To answer your questions and provide customer service. Legal basis: our legitimate interests in looking after our customers.
  • To send you marketing emails about offers and new products, only if you have opted in. You can unsubscribe at any time using the link in every email. Legal basis: consent.
  • To run our affiliate programme and pay commission. Legal basis: performance of a contract.
  • To keep our website secure, prevent fraud and improve how it works. Legal basis: our legitimate interests.
  • To keep financial records as required by HMRC. Legal basis: legal obligation.

Who we share your information with

We only share your information with trusted companies that help us run our business, and only as much as they need. We never sell your personal information.

  • Shopify, which hosts our online store, processes payments, provides our live chat (Shopify Inbox) and sends our emails.
  • Payment providers, such as Shopify Payments and PayPal, to process your payment securely.
  • Delivery companies, who need your name, address and contact details to deliver your order.
  • GoAffPro, which runs our affiliate programme and records referred sales.
  • Professional advisers and authorities, such as our accountants, or where we are required to by law.

International transfers

Some of our service providers, including Shopify, may store or process data outside the UK, for example in Canada or the United States. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or approved contract terms, so your data stays protected.

How long we keep your information

  • Order and payment records: 6 years, as required for tax purposes.
  • Customer accounts: until you ask us to delete your account.
  • Marketing: until you unsubscribe.
  • Messages and enquiries: up to 2 years after our last contact with you.
  • Affiliate records: for as long as you are an affiliate, then 6 years for tax purposes.

Cookies

Cookies are small files stored on your device. We use essential cookies to make our website work, for example to remember your basket. With your consent, we may also use cookies for analytics, to understand how our website is used, and for marketing. You can accept or reject non-essential cookies when you first visit, and change your choice at any time using the Cookie preferences link at the bottom of every page.

Your rights

Under UK data protection law, you have the right to:

  • access the personal information we hold about you;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete your information;
  • ask us to restrict how we use your information;
  • object to us using your information, including for marketing;
  • ask for a copy of your information in a portable format;
  • withdraw your consent at any time, where we rely on consent.

To use any of these rights, email us at info@darbybedding.co.uk. We will respond within one month. There is usually no charge.

Children

Our Bedwetz® products are designed for children, but our website and services are intended for parents, carers and other adults. We do not knowingly collect personal information from children.

Keeping your information safe

Our website uses encryption (SSL) to protect your information, and payments are handled by providers that meet the highest card security standards. We limit access to your information to people who need it to do their job.

Making a complaint

If you have any concerns about how we use your information, please contact us first and we will do our best to help. You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection: ico.org.uk/make-a-complaint or 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.